Most brands today are teaming up with a marketing agency over hiring in-house to fulfill their advertising needs. Not only has this led to a significant amount of growth for many of them, but businesses realize just how much they can save when...
Have you ever wondered how your email marketing campaigns stack up? CTR, or "click-through rate," can reveal the strength of your email marketing campaign. Savvy marketers know that getting email readers to click brings them closer to engaging...
Over the last decade, podcasting has taken over many households — not only as a new, innovative method of consuming content but as an efficient way to advertise and promote your brand. Podcasting can help your business build brand awareness,...
The real estate market is hotter than ever right now. There's no better time than now to take advantage of the millions of current and new homeowners in need of mortgage loans. In fact, 2021 is already at 6.49 million homes sold, up from 2019's...
If there's one thing that is certain during any political season, it's the intense roller coaster associated with advertising that includes ad displacement and rate premiums. Many small businesses are affected or worried they will be affected...
The pandemic’s challenges have wreaked havoc on many, including the auto industry, arguably taking one of the biggest hits. Unfortunately, the pandemic led to vehicle inventory deficits due to chip shortages and a lack of production.
As...
If all you want for Christmas is a new marketing plan, we're here to help. The season is hectic, and you may already be caught up in the rush of moving from sale to sale, but don’t drop your marketing campaigns!
The best way forward is to get...
As the summer comes to a close, many industries are looking ahead to the holiday season. Throughout the fall and into winter, marketers can expect to see a surge in business as the festive gift-giving season returns. In preparing for these...
Despite the ongoing debate on the relevance of traditional television in marketing, TV ads still have the highest reach among viewers and remain the favorite leisure activity of most Americans. The truth is, TV commercials are far from being...
Marketing for healthcare companies is an invaluable asset that will help grow your practice. With so many healthcare companies out there, it's important to make sure yours stands apart. To differentiate yourself, you'll need to engage in...
