The Difference Between OTT & CTV [INFOGRAPHIC]

 

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

Helping Others Helps You: Cause Marketing Tips for Business Success

 

Cause marketing is a marketing campaign or initiative where a for-profit business partners with a non-profit organization to support essential issues. Incorporating this type of campaign strengthens your brand’s reputation while increasing your...

Case Study Highlight: AC by Jay

 

AC by Jay offers quality services on heating, plumbing, and cooling throughout the valley. Whether they’re managing HVAC installation and repair, helping with plumbing repair and maintenance or hunting down leaks, they have a ton of experience....

Define Digital Success with Measurable Metrics using Motto

 

Over-the-top (OTT) ads are more prevalent as audiences watching TV in this space continue to grow.  Research shows that OTT ad spend has risen more than 70% in 2020. While these ads are getting more competitive and higher in demand, not every...

Top Tips for Social Media Marketing

 

Over half the people alive today are on social media, with about 4.14 billion people total. That's an enormous number, showing the high degree of influence these platforms provide. It also shows how powerful advertising can be in reaching your...

What is Lifestyle Marketing?

 

Have you ever wondered how your business could come across as more relatable and connect with your audiences on a deeper level? Maybe you're getting the kind of results you want from your current marketing strategies, but you want to establish...

5 Creative Ways to Market Your Brokerage Agency

 

When advertising a brokerage agency, it may be challenging to come up with creative ideas, and you may even feel like it's nearly impossible to be creative in the first place. However, there are ways to exercise a level of creativity in your...

How to Build a Marketing Plan for Small Businesses

 

One of the keys to success as a small business is to develop a clear marketing plan. You can't build your business if you don't have a specific and realistic strategy in place to help you grow. At the same time, it can be challenging to...

TV Advertising: Get the Best Bang for Your Buck

 

Television has been around for several decades, and it remains one of the most popular advertising mediums in the world. For example, in the United States, TV programming reaches about 90% of the population weekly, making it one of the most...

How to Drive Traffic to Your Website

 

It can be very frustrating for people when they have spent a lot of time and effort developing their website, only to get disappointing or even dismal results. As a result, you might be wondering how to drive traffic and improve your conversion...