How to Measure and Understand Your ROI

 

One of the most important indicators of success for a business is its return on investment (ROI). ROI is the profit made after investing in marketing and other aspects of a business, which determines whether the investment is worth the cost....

Marketing During the Masters: What you Need to Know

 

Not only is the Masters one of the premier and most exciting golf events for sports fans, but it is also a great platform for marketers to reach a highly engaged, targeted audience. Fans of golf are even more excited about the return of the...

Why it's Important to have a Goal-Oriented Approach to Advertising

 

Savvy businesses start with specific goals when creating their advertising approach. Take AC by J, for example. Early in  their journey with Meredith Arizona, the company struggled with the fact that few people knew what services  they had to...

Get in the Winter Spirit: 6 Creative Holiday Marketing Ideas

 

Following a long period of isolation and continued social distancing due to the COVID-19 pandemic, many people are looking forward to spending time with loved ones during the holidays. They're also anticipating the freedom to travel and other...

6 Reasons Why You Aren't Seeing The ROI You Want

 

An effective marketing strategy is an essential component of business success. However, it can be frustrating to spend an abundance of time, money, and effort on your marketing initiatives, only to see meager results (or no discernible results...

Creating a Marketing Campaign Doesn't Have to be Hard

 

Many marketers often associate campaigns with something incredibly time-consuming and stressful. It is not only the small local businesses that shy away from them, some of the most successful companies only spend 21% of their marketing budget...

The Benefits of an Integrated Marketing Campaign

 

When it comes to advertising, it's important that your ads get the greatest possible exposure to your target audience. After all, if people are never exposed to your marketing campaign, then they'll never have the opportunity to act on your...

7 Tips for Making Your Business Stand Out With Your Messaging

 

Your messaging is a critical part of your advertising efforts. It helps establish who your business is and it's your messaging that connects you to your customers. Your message sets the tone for your brand and helps distinguish you from...

Digital Marketing 101: 43 Terms You Need to Know

 

Digital marketing is one of the most important and effective forms of advertising you can use. Most businesses now recognize the importance of digital marketing in their overall success. Sixty-three percent of shopping excursions begin online,...

Why Meredith Arizona

At Meredith Arizona, we are a hands-on team made up of dedicated and caring marketing professionals  that ensure our client's needs are met. We not only value our strong leadership and inclusivity, but we make sure to hold ourselves accountable...