When advertising a brokerage agency, it may be challenging to come up with creative ideas, and you may even feel like it's nearly impossible to be creative in the first place. However, there are ways to exercise a level of creativity in your ads that help you stand out from the competition. With high-quality and unique ads that differentiate your agency, you'll be able to attract more customers and make your brand more memorable in the long term.
Here we'll offer some creative advertising ideas that you can incorporate in your next strategy to help with advertising a brokerage.
1. Offer a Tip or Trick
As a brokerage agency, you can establish yourself as an industry authority by offering specific tips and tricks that demonstrate your expertise. For example, you could provide recommendations around buying and selling or industry updates that help keep prospective or existing clients in the know.
Sharing tips and tricks through a digital marketing strategy can further show the kind of value you bring to your audience, encouraging them to trust you more than competitors that seem singularly focused on attracting new business.
2. Showcase Your Staff
People want to know the kind of people they'll be working with when hiring a brokerage agency. To help give your prospects ease of mind as they decide on the right agency, you can showcase your agents with a dedicated page or even individual profiles. Show that your agency isn't merely an entity and highlight real people who are behind your company.
In doing so, you can show the kinds of experience and credentials backing your team while giving your audiences a feel for the types of personalities they'll have the chance to work with upon hiring you. In short, showcasing staff lends a uniquely human face to your brand. If people feel like they know your staff better before working with you, they'll be far more comfortable reaching out.
3. Highlight Testimonials
Apart from your staff, people also want to know what other clients have to say about you. Around 72% of consumers state that positive testimonials help them trust a business, which applies to brokerage agencies. If you can feature testimonials of people who've worked with you and have some good things to say, this could go a long way in attracting new clients.
Try to highlight individual testimonials in your ads, including TV commercials and video ads on social media or other platforms. At the same time, you can dedicate a page on your website to testimonials or include blurbs from clients all across your website.
4. Create a TV Commercial
Television remains one of the best platforms for any brand, including brokerage agencies. With over 120.6 million TV households in the U.S., you have the chance to reach a massive audience with a well-produced TV commercial. You can use your commercials to feature staff and client testimonials, along with other branding that introduces more people to your brand. A commercial can reach people who may not find you as easily online, and you may even be able to repurpose commercial content for online video ads to help save more time and money.
People are also likely to trust a brand that appears on their favorite trusted network, potentially much more so than a seemingly random ad that appears online. With both TV and digital advertising in your toolkit, you can reach audiences across every platform and bring more people into the sales funnel.
5. Use Email Marketing to Send Out Relative Information
Another effective way to nurture leads and encourage past clients to come back to you is to implement an effective email marketing campaign. Using email, you can send regular updates via newsletters, educate leads with blog posts and other informational content, and ultimately get more people to contact your agency.
If you want to attract more business from past clients, periodic emails can send enticing offers or other information that keeps them coming back. With a solid email campaign, you can make sure more people travel down the sales funnel while keeping your business top-of-mind among audiences. You can also integrate email marketing with other movements to complement the rest of your digital marketing efforts.
Make Sure Your Agency Stands Apart with Creative Marketing
By implementing effective and creative advertising ideas, you can give your brokerage agency the representation it needs to flourish. Through tips and tricks that educate audiences, staff introductions, testimonials, high-quality commercials, and email marketing, you'll have the chance to engage new audiences and drive conversions.
However, it can be difficult going it alone, but you don't have to be on your own when advertising a brokerage. Instead, consider working with a media partner who can provide you with plenty of guidance and help you make the most of your available budget.