Marketing is a crucial part of business for the home improvement industry. To increase brand awareness and sales, companies must advertise in the area to remain top-of-mind, rise above competitors with smart marketing tactics, and attract homeowners in need of professionals. Although marketing is vital for home improvement businesses, some business owners may be uncertain about approaching their strategies.
Getting started with these marketing ideas for home improvement businesses can help fuel long-term success.
1. Build a Well-Designed Website
Many home improvement businesses may not have developed a website, which is necessary. You must have a well-designed website to give your company 24/7 visibility to people looking for your services.
Most people will visit Google and search for home improvement services when they need them, which is why you need to show up on search engines. Remember, home improvement customers like to research before choosing services. People will turn to Google and company websites to view a list of services, reviews, testimonials, before and after photos, and more to help them make a decision.
To drive more traffic to your website, use SEO and incorporate appropriate keywords into high-quality content. You can then gauge the performance of your website by understanding metrics such as click-through rates, bounce rates, page visits, and more. Based on these metrics, you can figure out what's working and what isn't according to your goals.
2. Make an Excellent First Impression with Google My Business
In addition to a high-quality website, home improvement businesses should set up a Google My Business account. Google My Business is an extension of Google Maps that enables companies to set up a free profile. Creating an account on this platform will allow customers to find you when searching for local companies. This also adds to your company's reputability, earns people's trust, and helps you stand out from the competition.
GMB profiles are entirely customizable, giving businesses the ability to add their own photos, logo, hours, and even offers. As any element of your business changes, you can easily update the profile, reflecting these changes on Google.
3. Invest in a TV Commercial
TV remains one of the best ways to market a business of any type, including those in the home improvement industry. Customers tend to trust TV ads over internet ads, making it key to supplementing your online marketing efforts. Deliver a powerful message within 60 seconds or less, driving home a message and engaging viewers without overwhelming them.
Consider collaborating with a media partner for help with making a commercial. In doing so, you can create a high-quality TV ad that gains visibility, increases business, and keeps you top-of-mind in your service area.
4. Create Marketing Content
Home improvement companies often forgo creating marketing content, but it's integral for gaining visibility among the community and growing your customer base. There are many types of content you can start to boost your marketing efforts. For example, you could create useful blogs for homeowners, covering many topics, from minor DIY projects that customers can do themselves to home renovation ideas.
You could answer common questions about your business in an in-depth FAQ. You may also want to create videos, post on social media, and generally showcase your expertise. In the process, you'll be able to gain trust among your audiences and position yourself as an industry authority.
5. Start Email Marketing
When first learning about your business, many customers won't be quite ready to hire a professional yet. However, they may want to sign up for emails, in which case you should offer a soft CTA for email signups.
Through email signups, you can gain new leads to nurture over time. When attracting consumers, create a compelling offer in exchange for email addresses and other contact information. From there, you can stay in contact with leads via email and further ensure you stay top-of-mind. By the time the customer needs your services, they'll remember you over less engaged competitors.
Be sure to create valuable emails with great content that people will open in your email marketing strategies. You can use topics such as local weather, events, and more to help schedule timely emails that convert customers. For instance, a hurricane that has the chance of hitting your area could give you a legitimate reason to discuss roof damage in your emails, along with your services.
Build a Winning Home Improvement Marketing Strategy with a Media Partner
Marketing your home improvement business will help you get your brand out there and grow your business. Using the right strategy, you'll be able to reach your target audience more effectively, build recognition and trust, and ultimately win more people over as repeat customers. If you want to get the most from your marketing efforts, working with a media partner can put you on the fast track to success.