Consumers like it when an ad feels like it was geared toward them, mainly if it's for a product or service they have been thinking about for some time. They could be scrolling through their Facebook feed one day, when they come across an ad...
Courtney Coady
Recent Posts
Savvy businesses start with specific goals when creating their advertising approach. Take AC by J, for example. Early in their journey with Meredith Arizona, the company struggled with the fact that few people knew what services they had to...
When it comes to advertising, it's important that your ads get the greatest possible exposure to your target audience. After all, if people are never exposed to your marketing campaign, then they'll never have the opportunity to act on your...
TV has been around for about 100 years, and it remains one of the most popular forms of entertainment and information media to this day. For instance, the U.S. Bureau of Labor Statistics estimates that nearly 80% of Americans watch TV on any...
