Case Study Highlight: Jacuzzi Bath Remodel of Arizona

Beth Wintermeyer

Beth Wintermeyer About The Author

Aug 11, 2021 1:25:00 PM

 

Screen Shot 2021-08-09 at 1.21.34 PMJacuzzi Bath Remodel of Arizona offers fantastic services in transforming bathrooms, whether homeowners are looking for a more practical bathroom solution or a spa-like bathroom where they can kick back and relax at the end of the day. As they moved into the Arizona market, however, they faced several challenges getting in front of their new community. 

"We have a massive presence in Wisconsin," shared Dana Beilfuss, TV Manager & Digital Analyst for Jacuzzi Bath Remodel, "but we needed to get our name out there in Arizona. Meredith Arizona had access to our demographic and people who would be interested in our product."  

Meredith Arizona had access to that target market--and the team stepped up to help Jacuzzi Bath Remodel of Arizona reach its goals. 

Download our ROI eBook to Learn More

Commercials and Lifestyle Marketing: A Winning Combination 

The Jacuzzi Bath Remodel team started by airing commercials specifically designed for an Arizona-based audience. The target audience in Arizona had certain needs that might be different from those shared by Wisconsin residents. By targeting their ads toward the Arizona community, Jacuzzi Bath Remodel could share more information about how they could help residents. 

Next, they added segments on Your Life Arizona. Brian, the owner of Jacuzzi Bath Remodel, answered questions and highlighted concerns consumers might have about the bathroom remodel process. He walked viewers through everything involved in the bathroom remodeling process, from the accessibility problems aging consumers might have to what it might look like to add in luxury features in the bathroom, including Jacuzzi tubs, walk-in showers, and more.  

Lifestyle marketing through those segments helped build considerable trust in the Jacuzzi Bath Remodel brand. Brian showcased his knowledge and the knowledge his team members shared. He was also able to highlight the benefits offered by the brand, including specific products and how they might impact their audience as a whole.  

As a result, when consumers were ready to begin their bathroom remodeling projects, they were more likely to connect that project with Jacuzzi Bath Remodel and trust everything the brand had to offer. 

The numbers supported those efforts. As a result of their growing advertising campaigns, Jacuzzi Bath Remodel of Arizona became a well-known bathroom remodeling company. Consumers throughout the Phoenix area turn to Jacuzzi Bath Remodel first when they need to remodel their bathrooms. To keep up with the surging success, they needed to hire more employees to fulfill the growing demand.  

Increased Awareness and Trust 

Thanks to the combination of lifestyle marketing and commercials, Jacuzzi Bath Remodel has become a household name throughout the Phoenix area. Those marketing efforts have offered residents a solid look at everything they can do to their bathrooms, including suggesting options for renovations and accessibility that consumers might not have thought of on their own. Furthermore, displaying the brand on commercials helps keep them consistently top-of-mind for Phoenix residents, who trust them to provide the services they need for their bathrooms. 

Jacuzzi Bath Remodel has gone from struggling to break into the Phoenix, Arizona market to having the same strong market presence that they had in Wisconsin.  

"It's easy to work with Meredith Arizona," Dana Beilfuss points out. "They have the viewership we needed. Meredith Arizona can get to where we needed price point-wise when it came to our marketing." Throughout the partnership, Meredith Arizona was able to supply Jacuzzi Bath Remodel with the tools the company needed to break into the larger market. 

Want to learn more about how Jacuzzi Bath Remodel benefited from working with Meredith Arizona? Check out the entire case study today. 

Ultimate Guide to Measuring ROI

Topics: Arizona Market​