Email marketing is still one of the most lucrative channels for businesses to promote their brand and attract new customers. Across the globe, there are over 3.9 million email users who regularly check their inbox. If you want to connect with those users and increase your brand's overall visibility and connectivity, email marketing can be integral to your success.
Want to learn more about how to develop a winning email marketing strategy? The following are some tips for email marketing to get you started on your next campaign.
1. Write an Attention-Grabbing Subject Line
Your subject line should be eye-catching and encourage people to open your emails. The fact is that only around 17.8% of emails are opened, but you can be in that percentage with catchy subject lines. Make sure your subject line is relevant to the content contained in the mail and urge recipients to learn more by opening the email.
2. Include Emojis to Catch Their Eye
One way to draw attention to your content is to include emojis if they match the tone of your content and brand personality. There are emojis for nearly any context, and they can be a great way to break up an inbox. While using them can help make your content more engaging and human, try not to overdo it, either. Like any type of overexcited content, too many emojis can deter rather than attract.
3. Incorporate Words That Promote an Open
The types of words you use will largely influence people's reactions to an email. There's no guarantee that any combination of words will lead to opens every time, but you can increase the chances of attracting recipients when you use the right wording. Some examples of words to use in your subject lines and content include:
- Last chance
- Limited time only
Some Examples of complete subject lines could be:
- Take Advantage of Summer Lunch Specials
- Special Offer for Phoenix, AZ residents
- Biggest Sale of the Season
- All New Models Discounted half-off Through December
These words and subject lines can provide some incentive for opening your emails and as a result increase open rates. If people feel like they risk losing out on a good deal or an exclusive offer they won't come across again, they'll be far more likely to click through the subject line. At the same time, you should make sure that your content doesn't disappoint people based on their expectations. Otherwise, you may not inspire people to click through to your website or even open another email from you.
4. Set Up a Workflow
You should also develop a workflow that keeps your email campaigns consistent. Having automated emails scheduled out based on a trigger action can help ensure you reach the customer based on their actions. For instance, you can send emails automatically when people complete certain actions such as filling out contact forms, subscribing to a newsletter, or abandoning their shopping carts.
A good workflow can save you time while helping increase the success of your digital marketing efforts. For example, an average of 8.4% of cart abandonment emails increase conversions by bringing more people back to your site.
5. Stick to a Schedule
Another ingredient for a successful email marketing campaign is a strict schedule. Help consumers know what to expect and when by sending regularly scheduled emails. You can develop your plan based on when your audience is most likely to see your emails, including specific days of the week and times of the day. Some people may want to see your emails more frequently than other audiences, especially if they're anticipating periodic promotions and sales.
6. Use Graphics and Animation
Effective wording is one thing, but too many words can hinder rather than help your email campaigns. People don't want text-heavy emails that give them a ton of info to read. Instead, mix things up with images, animated GIFs, and videos to help break up content. A good combination of graphics and animation can make your emails feel more fun than mere blocks of text.
7. Stay on Topic
Every email you send should have a specific purpose and be consistent with the rest of your campaign. In some cases, you may be tempted to include as many details as possible in your emails to encourage people to complete the desired action. However, this can be counterproductive as people feel overwhelmed and you drift off-topic. Ensure your emails only contain the information relevant to that specific email and avoid veering away from the main point.
With an effective email marketing campaign behind your brand, you can nurture leads, convert them into customers, and retrieve potentially lost sales in several ways. By creating appealing and fun emails, sticking to a schedule, creating an efficient workflow, using the right combination of words and images, and staying on topic, you can make the most of this platform. The ROI of email makes these campaigns worth the effort, with the ability to generate as much as $38 for every dollar spent on email marketing. If you want to get started implementing a successful strategy, a media partner can help you with planning and expand your contact list.