Following a long period of isolation and continued social distancing due to the COVID-19 pandemic, many people are looking forward to spending time with loved ones during the holidays. They're also anticipating the freedom to travel and other joys that the holiday season brings. To capture people's excitement, this time of year will be great for revamping your marketing efforts to advertise for the holidays.
When advertising for the holidays, consider these creative holiday marketing ideas as you develop successful festive strategies.
1. Create a Picture of the Holiday Season
To start getting in the holiday spirit, you can begin by capturing the look of the holidays in your designs. Think about how the holidays typically look, with family and friends together in small gatherings. Incorporate the general joyous atmosphere that people love about that time of year.
You can paint a picture of the holidays through virtual celebrations that highlight what people love most about the season. In the process, you can show your audience what to look forward to as the holidays approach. Ultimately, you can display how your business will be there for them throughout the holidays with exciting deals and top-tier customer service.
One company that has successfully captured the holidays in heartwarming campaigns has been Apple. Their ad "The Surprise" effectively illustrated the togetherness of the holidays while showing how their products would help keep families connected.
2. Post a Countdown to the Holidays
You can further capture the excitement of the holidays with the use of a countdown on your website or social media pages. A countdown can help ensure that people don't forget about you during the season. Customers can look forward to a specific sales period, or you can leave the end of the countdown a surprise that keeps customers guessing. Encourage them to set reminders that connect with your countdowns to prepare them for the big reveal.
3. Sneak Peek Your Holiday Deals
If you're planning on offering deals around the holidays, it doesn't hurt to give your customers a sneak peek of what they can expect. If you can show what kinds of discounts you're going to offer, you can build even more excitement around your business as the holidays approach.
Also, consider the profitability of offering free shipping during the holidays as part of your sales. For example, a survey found that 85% of holiday shoppers put free shipping as a top priority over fast shipping. The same survey found that shoppers who preferred free shipping were also willing to wait longer—three to seven days—for deliveries.
4. Begin a Toy/Food Drive
You can also get your business into the winter spirit by starting a toy or food drive. Starting early this year can give you more time to sanitize all gifts. You'll also have more time to coordinate deliveries with families, ensuring that everything goes smoothly.
To get people excited to participate, you can offer incentives for participation. For example, you could offer participants a mystery gift in the form of a free product or service that entices people to donate. Beginning toy and food drives can also boost your reputation among the community, showing that you care about giving back.
5. Produce a Commercial of Your Employees
One way to get everyone in your company in the holiday spirit is to produce a commercial featuring your staff. Filming a holiday-themed video can be a fun way to bond with your team while showing your customers how much you appreciate them.
For example, you could produce a commercial that entails your employees collectively thanking your customers for their support. Meanwhile, they could wear holiday-themed clothes with office decor appearing in the background to reflect the festive nature of the season. Once you’ve produced your festive spot, you can then run it during a holiday classic such as The Story of Santa Claus. You can then share this video on your blog and social media pages.
6. Host Days of Giveaways
People love giveaways during the holidays, which is why this strategy is great at keeping customers loyal and attracting new ones. Start by choosing a consecutive set of days or weeks when you'll give away products, services, or discounts. Once you've settled on a set of dates, you can begin promoting the giveaway on your website and social media pages.
If you want to maximize exposure, you can also partner with local businesses that can further promote giveaways with their own audiences. In turn, you'll have the chance to increase brand awareness and win over new customers.
Bring Your Ideas to Fruition with a Media Partner
Getting in the holiday spirit and offering fresh ideas can be an invaluable marketing strategy for both new and existing customers. If you want to implement any of these creative holiday marketing ideas, consider connecting with an experienced partner to further expand your reach. Working with a dependable media partner can bring those holiday marketing ideas to life and help you reach a wider audience with your holiday marketing.