It's Time to Give Up on Your In-House Marketing Efforts

Laurel Lawton

Laurel Lawton About The Author

Jun 8, 2021 2:41:00 PM

 

It's Time to Give Up on Your In-House Marketing Efforts

Do you frequently feel like your in-house marketing efforts aren't working the way you want? A lack of results can be frustrating as you struggle to achieve your goals and grow your business. However, there is a fix for this issue: Work with an experienced media partner.   

A good media partner will have all the resources and expertise needed to drive success with your marketing. With 34% of small businesses contracting out digital advertising, you're far from alone if you need some assistance with your marketing strategies. If anything,  seeking assistance can keep you competitive and significantly boost ROI. 

If you're tired of your in-house efforts flailing while competitors remain ahead, you may benefit from outsourcing your efforts. The following are some clear-cut reasons to work with a marketing partner and gain a competitive edge. 

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You Aren't Seeing the Results You Want 

The most frequent reason business owners decide to outsource their marketing is the lack of results they're currently getting. When the outcomes are disappointing, people feel like they simply don't have the resources needed to succeed. In addition, they feel like what they're doing isn't working the way it had.  

When you collaborate with a media partner, they'll have access to the knowledge and resources you might not otherwise have. With a team of staff dedicated to advertising and comprehensive marketing tools, you can focus on what you do best: growing your business. In turn, you're likely to see better results as your campaigns begin to flourish. 

You Feel Like You're Stretched Thin 

Screen Shot 2021-06-04 at 2.39.40 PMPeople on your staff need to be efficient and work on tasks that you're unable to outsource. Your team also needs to focus on what they're good at doing, which would enable them to put their talents to good use and grow your business. To facilitate this, a media partner can free up time for in-house staff to redirect their attention to more important matters. 

A media partner is merely an extension of your marketing department, working with your in-house team based on your specific needs. At the same time, your staff can supplement outsourced efforts while having ample time and energy to devote to other areas. This will eliminate the need to onboard additional employees, which could otherwise require even more time and energy. 

You Want to Explore More Options 

In some cases, you might feel like you're not reaching all the people who might benefit from your brand. You may perceive your audience as too broad and your marketing equally so. Through a media partner, you can gain access to different platforms and channels about which you might have been unaware. These could include tools that you also may have seen as too expensive or inaccessible, such as over-the-top (OTT) advertising on multiple streaming platforms. 

By identifying and using the platforms that every segment of your audience uses, you can more effectively reach them. Whether your audiences use social media, streaming services, traditional TV, or other media, your partner can keep you in front of them. This will build their trust and recognition, leading them to purchase from you over less engaged competitors. Subsequently, you can see significantly better results from branding and action campaigns.  

You Need More Brains in the Mix 

Screen Shot 2021-06-04 at 2.39.46 PMSometimes you may need more brainpower behind your marketing when your in-house team only has so much. Having more people thinking creatively can be better than having a mere few. Consider everyone on your team has a different perspective, looking at campaigns from different angles and with varying expertise. If you can bring more people on who can collaborate and contribute unique creative advertising ideas, you'll develop the best possible strategies. 

You might not see certain things for how they are when you're in the thick of it, but a media partner can offer sound input that keeps your marketing on point. Having that extension of your team behind you can ensure you don't fall behind more innovative competitors. You're more likely to become an industry leader if you have a large team of perceptive thinkers backing your brand. 

Don't Hesitate to Ask for Help When You're Overwhelmed 

If your marketing efforts feel bordering on futile, and you're not sure how to succeed on your own, a media partner can give you the help you need. Many business leaders want to tackle everything on their own with the resources they have, but sometimes this just isn't feasible.   

Connecting with a reliable marketing partner can give your company the support it needs. As a result, you'll be able to redirect your focus to growing your business, ensure staff channel their talents efficiently, and boost your ROI. Don't be afraid to reach out to a media partner to put your business on the path to success. 

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Topics: Marketing ROI