Starting a business may be overwhelming, with so many factors to consider and steps to take. New business marketing alone is complex and requires plenty of know-how. However, Arizona has seen tremendous growth, particularly when it comes to small businesses.
Small business employment in Arizona grew 7.12% from 2020 to 2021, considerably higher than the nation's 5.74% growth. As more of these businesses come onto the scene, they need to begin a savvy marketing strategy that fuels growth. If you want to make sure your brand has the chance to excel in today's competitive environment, here are some helpful tips for marketing a new business.
Organize Your Goals
When marketing new businesses in Arizona, the very first step involves goal setting. When establishing goals, think about what you want to specifically achieve for your first year. Laying the groundwork here will help guide your campaigns. Otherwise, they won't have a clear direction.
Some potential goals you can set for your first year in marketing could include:
- Grow social media
- Build an email list
- Increase brand awareness
Once you know your objectives, you can begin budgeting your marketing dollars and put them to good use. Having clear-cut goals will also help you identify the right metrics and key performance indicators (KPIs) when measuring success.
Define Your Audience
With goals in place, the next objective will be to define your audience. A well-defined audience is one of the most important things about marketing. If you don't know who your audience is, how can you market to them? When determining your target market and who will be interested in your offerings, look at several factors. Some considerations to keep in mind include demographics, interests, behaviors, and needs.
Additionally, figure out what problems your audience is facing and how your brand can solve them. You can use all of these factors to help pin down a particular audience and build personas around each segment. Also, think about what each part of your audience needs from you—not everyone in your audience will benefit from the same things.
Build Your Online Presence
Without a strong online presence, your business will remain virtually unknown to your audience. When marketing your small business online, start by building a website. A well-designed and navigable website will serve as the online hub for your business. You can then begin creating high-quality content that attracts visitors. Search engine optimization (SEO) will further increase visibility for both your content and your website.
Social media marketing is also crucial to implement, but know that you don't need to be on every platform. Instead, only target the social media channels your audience uses, whether it's Facebook, LinkedIn, or even TikTok. You can also add platforms at any time.
Using all of your marketing platforms, get the word out about your business. You can use blog posts and other text content, videos, or images to achieve this.
In addition, use Google My Business to further make sure that people can find you. Also, make sure all business information is consistent across platforms, which will prevent any confusion among your audience. Consistency also helps build brand awareness and recognition as people come to know you.
Invest in Advertising
Businesses can reach customers in many ways through high-quality advertising. Depending on your goals and your audiences, there are plenty of channels to use. For example, you can use digital images and video ads to connect with people all over the internet. You also have the option of email marketing, which can engage with leads and new, existing, or past customers. Social media is another excellent way to connect through an active business page or social media ads.
Meanwhile, over-the-top (OTT) advertising can reach people who watch or listen to various streaming services, from Hulu to Spotify. At the same time, TV commercials could enable you to reach audiences who don't spend as much time online. In short, you have no shortage of choices available to help you reach your audiences. If you invest in the right channels, you'll maximize your company's reach and visibility. You'll also connect with the right people at the right time, which will likely lead to high ROI.
Get the Most from Your Efforts With Arizona's Family Marketing
Marketing for start-ups requires plenty of resources to help get new businesses off the ground. If you're worried you don't have what you need for a successful campaign, Arizona's Family Marketing is here to help. We are a reliable hands-on team of marketers who genuinely care about helping our customers achieve the best possible results.
We accomplish this by contributing top-tier consulting services and "outside the box" ideas. Based on your business's unique needs, we can develop the perfect solution to drive long-term results. In the process, you'll be able to ensure your marketing budget doesn't go to waste.