Summer Tourism Tips: Staying Safe While Staying Open

 

Running a business during the pandemic has been a challenge for business owners. Summer tourism and other seasonal companies may have struggled to keep their doors open, especially with unpredictable demand. However, things are starting to open...

Here's Why Broadcast TV Remains Advertisers' Top Choice Post-COVID 19

 

Throughout the pandemic, TV ads drove sales and kept audiences consistently engaged. While most people are beginning to return to their normal lives, TV ads aren't going anywhere. Businesses will still benefit from using TV ads as a go-to...

Why We Love Working For Meredith Arizona

 

We are Meredith Arizona. We’re innovators, motivated to push the limits, think outside the box and succeed! We drive change and embrace it. We are passionate about the product we deliver and are committed to the business and audience we...

How Local Businesses Can Leverage NCAA College Football and the NFL for Maximum ROI

 

Live television programming with mass-appeal events don't just draw crowds of fans — they draw advertisers, and there's good reason for that. For example, college football and NFL games bring in some of the largest audiences of households...

5 Tips for Building a Social Media Strategy

 

Small and medium-sized businesses need well-developed strategies for increasing brand awareness and gaining traction with new audiences. That's where a strong social media strategy comes in.  

How to Create Lifestyle Content that Makes an Impact

 

Sometimes the most compelling way to advertise a brand is to boast a particular lifestyle that buyers ache for. With this approach, companies can tap into their audience's aspirations to establish a stronger connection with them. 

Businesses...

It's Time to Give Up on Your In-House Marketing Efforts

 

Do you frequently feel like your in-house marketing efforts aren't working the way you want? A lack of results can be frustrating as you struggle to achieve your goals and grow your business. However, there is a fix for this issue: Work with an...

6 Facts About the Current State of Television – Both Broadcast and Streaming

 

If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...

Social Media Marketing 101: 5 Things You Need to Know for Success

 

Whether you want to boost brand awareness or increase sales, one of the best tools to help you achieve these goals is social media. You're missing out on the chance to connect with millions of people if you neglect to incorporate social...

There's a Car Dealership on Every Exit: How to Make Your Marketing Stand Out

 

Car dealerships are competitive businesses. Many of them have neighboring lots with other dealerships, and large pockets of different dealerships can be indistinguishable to busy customers looking for a new car. Combined with comparable...