6 Facts About the Current State of Television – Both Broadcast and Streaming

 

If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...

Social Media Marketing 101: 5 Things You Need to Know for Success

 

Whether you want to boost brand awareness or increase sales, one of the best tools to help you achieve these goals is social media. You're missing out on the chance to connect with millions of people if you neglect to incorporate social...

There's a Car Dealership on Every Exit: How to Make Your Marketing Stand Out

 

Car dealerships are competitive businesses. Many of them have neighboring lots with other dealerships, and large pockets of different dealerships can be indistinguishable to busy customers looking for a new car. Combined with comparable...

Evaluating Your Marketing ROI: 4 Questions to Ask Yourself

 

ROI, or return on investment, is among the most reliable tools for marketers to gauge the performance of their efforts. Precisely, it measures the profitability of marketing campaigns to help determine whether a marketing strategy is worth the...

How To Develop A Knock-Out Advertising Strategy For Your Brokerage Agency

 

Real estate marketing is essential for keeping your business at the front of people's minds. Staying top-of-mind is especially important in this industry to ensure people think of you on rare occasions when they need your services. You'll need...

9 Ways to Ensure You Are Building a Successful Business Brand

 

A well-established brand is crucial for showing your audience who you specifically are and what your company is all about. Branding goes beyond logos and color schemes. Encompassing your mission, the causes that you support, your team's core...

How OTT Can Take Your Marketing To The Next Level

 

OTT (over-the-top) services are a rapidly growing industry and constitute a powerful advertising tool to help you reach a more significant percentage of your audience. More advertisers are catching on to the benefits of leveraging OTT marketing...

Making a Commercial: Top Secrets You'll Wish You Knew Sooner

 

A well-produced TV commercial can make an impact and resonate with audiences. Regardless of the budget you're working with, you can still produce an ad that works for your business. The key is knowing how to create a commercial that connects...

Helping Others Helps You: Cause Marketing Tips for Business Success

 

Cause marketing is a marketing campaign or initiative where a for-profit business partners with a non-profit organization to support essential issues. Incorporating this type of campaign strengthens your brand’s reputation while increasing your...

Case Study Highlight: AC by Jay

 

AC by Jay offers quality services on heating, plumbing, and cooling throughout the valley. Whether they’re managing HVAC installation and repair, helping with plumbing repair and maintenance or hunting down leaks, they have a ton of experience....