How to Increase Email Click-Through Rate

 

Have you ever wondered how your email marketing campaigns stack up? CTR, or "click-through rate," can reveal the strength of your email marketing campaign. Savvy marketers know that getting email readers to click brings them closer to engaging...

Expand your Brand By Adding a Podcast to Your Marketing Mix

 

Over the last decade, podcasting has taken over many households — not only as a new, innovative method of consuming content but as an efficient way to advertise and promote your brand. Podcasting can help your business build brand awareness,...

8 Expert Marketing Strategies for Mortgage Lenders and Brokers

 

The real estate market is hotter than ever right now. There's no better time than now to take advantage of the millions of current and new homeowners in need of mortgage loans. In fact, 2021 is already at 6.49 million homes sold, up from 2019's...

How to Drive Traffic to Your Website

 

It can be very frustrating for people when they have spent a lot of time and effort developing their website, only to get disappointing or even dismal results. As a result, you might be wondering how to drive traffic and improve your conversion...

Top Reasons You Should Buy Digital Through a TV Station

 

With the high appeal and efficiency of digital marketing, many companies don't consider buying digital assets from a TV station. People don’t think that TV stations also have the resources and experience for digital advertising, but that isn’t...

Marketing Your Auto Dealership: 5 Strategies to Drive More Sales

 

People frequently see car dealership commercials and ads on TV stations, billboards, and online. Unfortunately, people may see those ads so often that they all seem similar, making it difficult for your dealership to stand out. If you want your...

Top Ways to Utilize Digital Marketing in 2021

 

Digital marketing has been a powerful tool for many years now. However, since the spread of COVID-19 and the subsequent measures encouraging people to stay at home, it's become an even bigger necessity. Now that more people are online than ever...

Creating a Marketing Campaign Doesn't Have to be Hard

 

Many marketers often associate campaigns with something incredibly time-consuming and stressful. It is not only the small local businesses that shy away from them, some of the most successful companies only spend 21% of their marketing budget...

The Benefits of an Integrated Marketing Campaign

 

When it comes to advertising, it's important that your ads get the greatest possible exposure to your target audience. After all, if people are never exposed to your marketing campaign, then they'll never have the opportunity to act on your...

Digital Marketing 101: 43 Terms You Need to Know

 

Digital marketing is one of the most important and effective forms of advertising you can use. Most businesses now recognize the importance of digital marketing in their overall success. Sixty-three percent of shopping excursions begin online,...