Creating a Marketing Campaign Doesn't Have to be Hard

 

Many marketers often associate campaigns with something incredibly time-consuming and stressful. It is not only the small local businesses that shy away from them, some of the most successful companies only spend 21% of their marketing budget...

The Benefits of an Integrated Marketing Campaign

 

When it comes to advertising, it's important that your ads get the greatest possible exposure to your target audience. After all, if people are never exposed to your marketing campaign, then they'll never have the opportunity to act on your...

Digital Marketing 101: 43 Terms You Need to Know

 

Digital marketing is one of the most important and effective forms of advertising you can use. Most businesses now recognize the importance of digital marketing in their overall success. Sixty-three percent of shopping excursions begin online,...