Over-the-top (OTT) ads are more prevalent as audiences watching TV in this space continue to grow. Research shows that OTT ad spend has risen more than 70% in 2020. While these ads are getting more competitive and higher in demand, not every...
For sports fans across the country, March Madness is one of the most exciting events of the year. However, many of these fans aren't going to be attending games in early 2021 as in-person attendance is still banned or extremely limited. The...
A new year is a chance to take your dealership to new heights. Though 2020 brought plenty of unexpected challenges, auto dealerships’ future path is quite clear through 2021. With costs per sale for traditional TV and radio marketing nearly ten...
One of the most important indicators of success for a business is its return on investment (ROI). ROI is the profit made after investing in marketing and other aspects of a business, which determines whether the investment is worth the cost....
Savvy businesses start with specific goals when creating their advertising approach. Take AC by J, for example. Early in their journey with Meredith Arizona, the company struggled with the fact that few people knew what services they had to...
Following a long period of isolation and continued social distancing due to the COVID-19 pandemic, many people are looking forward to spending time with loved ones during the holidays. They're also anticipating the freedom to travel and other...
An effective marketing strategy is an essential component of business success. However, it can be frustrating to spend an abundance of time, money, and effort on your marketing initiatives, only to see meager results (or no discernible results...
When you work with Meredith Arizona, you will have the best people on your team. Individuals who are experienced and skilled in the jobs that they are performing. You will have an inclusive marketing team consisting of consultants and a hands-on...
Television marketing has been around for a long time, yet even with all the new platforms available for running ads, it is still one of the best options out there.
Although many advertisers may already know the amazing reach that TV advertising...
