It's Time to Give Up on Your In-House Marketing Efforts

 

Do you frequently feel like your in-house marketing efforts aren't working the way you want? A lack of results can be frustrating as you struggle to achieve your goals and grow your business. However, there is a fix for this issue: Work with an...

There's a Car Dealership on Every Exit: How to Make Your Marketing Stand Out

 

Car dealerships are competitive businesses. Many of them have neighboring lots with other dealerships, and large pockets of different dealerships can be indistinguishable to busy customers looking for a new car. Combined with comparable...

Evaluating Your Marketing ROI: 4 Questions to Ask Yourself

 

ROI, or return on investment, is among the most reliable tools for marketers to gauge the performance of their efforts. Precisely, it measures the profitability of marketing campaigns to help determine whether a marketing strategy is worth the...

Define Digital Success with Measurable Metrics using Motto

 

Over-the-top (OTT) ads are more prevalent as audiences watching TV in this space continue to grow.  Research shows that OTT ad spend has risen more than 70% in 2020. While these ads are getting more competitive and higher in demand, not every...

Maximizing Your ROI with March Madness: Top 5 Things You Need to Know

 

For sports fans across the country, March Madness is one of the most exciting events of the year. However, many of these fans aren't going to be attending games in early 2021 as in-person attendance is still banned or extremely limited. The...

Top 4 Ways for Auto Dealers to Maximize Their Marketing in 2021

 

A new year is a chance to take your dealership to new heights. Though 2020 brought plenty of unexpected challenges, auto dealerships’ future path is quite clear through 2021. With costs per sale for traditional TV and radio marketing nearly ten...

How to Measure and Understand Your ROI

 

One of the most important indicators of success for a business is its return on investment (ROI). ROI is the profit made after investing in marketing and other aspects of a business, which determines whether the investment is worth the cost....

Why it's Important to have a Goal-Oriented Approach to Advertising

 

Savvy businesses start with specific goals when creating their advertising approach. Take AC by J, for example. Early in  their journey with Meredith Arizona, the company struggled with the fact that few people knew what services  they had to...

Get in the Winter Spirit: 6 Creative Holiday Marketing Ideas

 

Following a long period of isolation and continued social distancing due to the COVID-19 pandemic, many people are looking forward to spending time with loved ones during the holidays. They're also anticipating the freedom to travel and other...

6 Reasons Why You Aren't Seeing The ROI You Want

 

An effective marketing strategy is an essential component of business success. However, it can be frustrating to spend an abundance of time, money, and effort on your marketing initiatives, only to see meager results (or no discernible results...