5 Ways to Inspire Customers to Leave Reviews

 

There are several reasons reviews are important for your business. First and foremost, smaller local companies rely on Google searches to acquire customers — reviews play a significant role in the searcher's decision to check out your brand.  

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8 Expert Marketing Strategies for Mortgage Lenders and Brokers

 

The real estate market is hotter than ever right now. There's no better time than now to take advantage of the millions of current and new homeowners in need of mortgage loans. In fact, 2021 is already at 6.49 million homes sold, up from 2019's...

Does Your Campaign Track Best With Ratings or Impressions?

Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. When you measure metrics, you'll inform your marketing team specifically about how to optimize and improve...

It's Time to Give Up on Your In-House Marketing Efforts

 

Do you frequently feel like your in-house marketing efforts aren't working the way you want? A lack of results can be frustrating as you struggle to achieve your goals and grow your business. However, there is a fix for this issue: Work with an...

There's a Car Dealership on Every Exit: How to Make Your Marketing Stand Out

 

Car dealerships are competitive businesses. Many of them have neighboring lots with other dealerships, and large pockets of different dealerships can be indistinguishable to busy customers looking for a new car. Combined with comparable...

Evaluating Your Marketing ROI: 4 Questions to Ask Yourself

 

ROI, or return on investment, is among the most reliable tools for marketers to gauge the performance of their efforts. Precisely, it measures the profitability of marketing campaigns to help determine whether a marketing strategy is worth the...

Maximizing Your ROI with March Madness: Top 5 Things You Need to Know

 

For sports fans across the country, March Madness is one of the most exciting events of the year. However, many of these fans aren't going to be attending games in early 2021 as in-person attendance is still banned or extremely limited. The...

Top 4 Ways for Auto Dealers to Maximize Their Marketing in 2021

 

A new year is a chance to take your dealership to new heights. Though 2020 brought plenty of unexpected challenges, auto dealerships’ future path is quite clear through 2021. With costs per sale for traditional TV and radio marketing nearly ten...

How to Measure and Understand Your ROI

 

One of the most important indicators of success for a business is its return on investment (ROI). ROI is the profit made after investing in marketing and other aspects of a business, which determines whether the investment is worth the cost....

Why it's Important to have a Goal-Oriented Approach to Advertising

 

Savvy businesses start with specific goals when creating their advertising approach. Take AC by J, for example. Early in  their journey with Meredith Arizona, the company struggled with the fact that few people knew what services  they had to...