Why OTT is The Next Step in Your Marketing Plan

 

"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy...

What is OTT?

OTT, also known as over-the-top television, is a streaming media service offered directly to viewers via the Internet. Basically, what OTT does is bypass the companies that traditionally act as a distributor of media content, such as cable,...