How Local Businesses Can Leverage NCAA College Football and the NFL for Maximum ROI

 

Live television programming with mass-appeal events don't just draw crowds of fans — they draw advertisers, and there's good reason for that. For example, college football and NFL games bring in some of the largest audiences of households...

Are You Properly Taking Advantage of Sports Marketing?

 

Sporting events typically excite sports fans and attract millions of viewers every year, but this year is likely to bring in more people than ever. After a year of limits when it comes to attendance and many postponed events, there's an...

5 Strategies for Superior Super Bowl Marketing

 

The Super Bowl remains one of the most-watched live events every year. After a slight slump in viewership in 2019, the Super Bowl rebounded to 99.9 million viewers in early 2020, and the next Super Bowl in 2021 will likely see an even bigger...

Marketing During the Masters: What you Need to Know

 

Not only is the Masters one of the premier and most exciting golf events for sports fans, but it is also a great platform for marketers to reach a highly engaged, targeted audience. Fans of golf are even more excited about the return of the...