The Difference Between OTT & CTV [INFOGRAPHIC]

 

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

Define Digital Success with Measurable Metrics using Motto

 

Over-the-top (OTT) ads are more prevalent as audiences watching TV in this space continue to grow.  Research shows that OTT ad spend has risen more than 70% in 2020. While these ads are getting more competitive and higher in demand, not every...

Why OTT is The Next Step in Your Marketing Plan

 

"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy...

What is OTT?

OTT, also known as over-the-top television, is a streaming media service offered directly to viewers via the Internet. Basically, what OTT does is bypass the companies that traditionally act as a distributor of media content, such as cable,...