6 Facts About the Current State of Television – Both Broadcast and Streaming

 

If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...

How OTT Can Take Your Marketing To The Next Level

 

OTT (over-the-top) services are a rapidly growing industry and constitute a powerful advertising tool to help you reach a more significant percentage of your audience. More advertisers are catching on to the benefits of leveraging OTT marketing...

Define Digital Success with Measurable Metrics using Motto

 

Over-the-top (OTT) ads are more prevalent as audiences watching TV in this space continue to grow.  Research shows that OTT ad spend has risen more than 70% in 2020. While these ads are getting more competitive and higher in demand, not every...

Why OTT is The Next Step in Your Marketing Plan

 

"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy...

What is OTT?

OTT, also known as over-the-top television, is a streaming media service offered directly to viewers via the Internet. Basically, what OTT does is bypass the companies that traditionally act as a distributor of media content, such as cable,...