How Targeted TV Ads Help Your B2B Company Reach Clients

 

Targeted TV advertising is a beneficial way to reach the right B2B customers with your brand message. It involves in-depth target audience knowledge and understanding, using that insight to personalize your message and its delivery.  

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Making Short, Sweet, and SUCCESSFUL TV Ads

Despite the ongoing debate on the relevance of traditional television in marketing, TV ads still have the highest reach among viewers and remain the favorite leisure activity of most Americans. The truth is, TV commercials are far from being...

Case Study Highlight: Larry H Miller

 

At Larry H. Miller Hyundai Peoria, customer service is a top priority, landing the dealership a #1 rank in U.S. Hyundai customer satisfaction. Every day, they aim to support the community and offer something back to their loyal customers who...

4 Things That Keep Business Owners Up at Night and How TV Can Help

 

When you own your business, it's not like a standard 9-5. Instead, it can feel like a 24/7. When you're not working, you're stressed about managing expenses, planning for future growth, and creating emergency plans for the current economic...

Summer Tourism Tips: Staying Safe While Staying Open

 

Running a business during the pandemic has been a challenge for business owners. Summer tourism and other seasonal companies may have struggled to keep their doors open, especially with unpredictable demand. However, things are starting to open...

Here's Why Broadcast TV Remains Advertisers' Top Choice Post-COVID 19

 

Throughout the pandemic, TV ads drove sales and kept audiences consistently engaged. While most people are beginning to return to their normal lives, TV ads aren't going anywhere. Businesses will still benefit from using TV ads as a go-to...

6 Facts About the Current State of Television – Both Broadcast and Streaming

 

If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...

Making a Commercial: Top Secrets You'll Wish You Knew Sooner

 

A well-produced TV commercial can make an impact and resonate with audiences. Regardless of the budget you're working with, you can still produce an ad that works for your business. The key is knowing how to create a commercial that connects...

Case Study Highlight: AC by Jay

 

AC by Jay offers quality services on heating, plumbing, and cooling throughout the valley. Whether they’re managing HVAC installation and repair, helping with plumbing repair and maintenance or hunting down leaks, they have a ton of experience....

TV Advertising: Get the Best Bang for Your Buck

 

Television has been around for several decades, and it remains one of the most popular advertising mediums in the world. For example, in the United States, TV programming reaches about 90% of the population weekly, making it one of the most...