6 Facts About the Current State of Television – Both Broadcast and Streaming

 

If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...

Making a Commercial: Top Secrets You'll Wish You Knew Sooner

 

A well-produced TV commercial can make an impact and resonate with audiences. Regardless of the budget you're working with, you can still produce an ad that works for your business. The key is knowing how to create a commercial that connects...

Case Study Highlight: AC by Jay

 

AC by Jay offers quality services on heating, plumbing, and cooling throughout the valley. Whether they’re managing HVAC installation and repair, helping with plumbing repair and maintenance or hunting down leaks, they have a ton of experience....

TV Advertising: Get the Best Bang for Your Buck

 

Television has been around for several decades, and it remains one of the most popular advertising mediums in the world. For example, in the United States, TV programming reaches about 90% of the population weekly, making it one of the most...

TV Awards Show Season is Marketing Gold: Top Ways For You to Benefit

 

The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s, the Grammys, or another awards show, people tend to get absorbed in watching their favorite...

Marketing Your Auto Dealership: 5 Strategies to Drive More Sales

 

People frequently see car dealership commercials and ads on TV stations, billboards, and online. Unfortunately, people may see those ads so often that they all seem similar, making it difficult for your dealership to stand out. If you want your...

Does Anyone Still Watch TV?

TV has been around for a long time. Since the introduction of mass-produced television sets in the late 1940s, Americans have had a love affair with this news and entertainment source. Advertisers have traditionally spent thousands upon thousands...