A growing number of people are taking on home improvement projects of all types now that they're spending more time at home. Simultaneously, many home improvement businesses are competing for the spotlight as they try to attract customers. If you want your business to stand out and breakthrough Arizona's noise, it's essential to create unique, effective, and memorable marketing materials. When marketing home improvement businesses, some strategies work better than others.
To help you get the most from your marketing efforts, here are some effective marketing strategies for home improvement businesses to implement.
1. Have an Active Social Media Presence
Home improvement businesses need to be active on social media, like many other types of companies. One report found that 73% of marketers have seen their social media marketing efforts to be either "somewhat effective" or "very effective." You can use platforms like Facebook and Instagram to showcase your work and projects. You can also use social media to engage followers with interactive content that makes them feel like they're a part of the decision.
For instance, you could ask people to comment with their thoughts on which design for a particular room looks better, with one possible remodel layout on the left and another on the right.
Social media is also a great way to post reveals of new projects and get your audiences excited for their projects. In the process, you can ask people for their opinion on the new project, showing that you value your customers' input.
2. Produce a Quality Commercial
Home improvement businesses can also benefit hugely from producing high-quality TV commercials. A good commercial can help put a face to your business while appealing to your audiences' emotions. For example, you could create a commercial that showcases projects from conception to completion, with plenty of "before" and "after" photos that show what your team can do. You can also feature staff members discussing the work or brief testimonials from customers.
Feel free to get creative with your commercials and make your business stand apart with a top-quality TV or over-the-top (OTT) ad.
3. Highlight Testimonials on Your Websites
It's also essential to show what your customers have said about you on your website, as 72% of customers have stated that positive reviews and testimonials are vital in gaining their trust. You can dedicate a page to customer testimonials that detail how you helped them complete their projects.
Your testimonials can feature "before" and "after" images for each project, along with a written testimonial or review. You can also feature video testimonials if your customers allow you to interview them about their experience with you. Throughout other pages on your website, you can then feature blurbs from testimonials to further prove to visitors on your site that your customers are satisfied with your work.
4. Showcase Your Brand Through a Lifestyle Show
Another effective way to build brand awareness for your business is to appear on a local lifestyle show. You could have a series of segments on a popular lifestyle show to provide tips and tricks for easy weekend DIY projects. You can also use these platforms to show people what you can do and encourage them to reach out to you if they want to take their spaces to the next level.
Appearing on a lifestyle show can also make your brand seem more reputable if that show has long-time loyal viewers who value the hosts' opinions and the businesses that appear on their performance.
5. Deploy an Email Campaign
Email continues to be an invaluable marketing channel for home improvement businesses and many others. One of the best ways to use email to your advantage is to send newsletters or blog posts with some DIY ideas. You could give customers ideas for what they can add to their honey-do lists, such as small tasks that homeowners may need to be reminded to do, without the need to hire professionals. For example, you could send emails with brief, helpful guides that detail how to:
- Change light bulbs
- Change air filters
- Clean out the garage or attic
- Pressure-wash the home's exterior
- Paint the interior or exterior of the home
Including information like this can bring more value to your customers and keep you top-of-mind when they finally decide to tackle larger projects.
Work with a Media Partner to Stand Out with Your Marketing
Using these and other marketing strategies can help your marketing efforts for home improvement businesses excel, but it's crucial to implement them properly. Consider working with a reputable media partner if you want to get the best possible results from your marketing strategies. The right partner will help you develop and implement campaigns aligned with your goals and designed for long-term success.