Top Reasons to Use Email Marketing

Lisa Sacks

Lisa Sacks About The Author

Aug 31, 2020 8:55:00 AM

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Emails are a great way to get potential customers to your website. Through your email marketing campaigns, you can share special deals, give information about current promotions, or share new products with your customers. You can also use your emails to keep customers updated on the latest happenings around your business. Email marketing has a high rate of success: it has approximately a 122% median ROI. Still on the fence about utilizing email marketing? Check out these key reasons to use email marketing as part of your marketing plan. 

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1. Increase website traffic. 

Click-throughs alone can substantially increase your overall website traffic. Not only that, but those emails can also help generate sales quickly. Cart recovery emails, for example, have a 2.4% rate of generating sales. 

2. Build credibility. 

Email marketing can help you build credibility for your organization.  Through your emails you have the ability to establish your business as an expert within your category. You can highlight  strengths and skills in your field and show your current and potential customers  that you can deliver results.

3. Heighten brand awareness.

Around 82% of marketers use email signatures to help build brand awareness. The content of your emails matters as well. By creating high-quality emails, you can draw attention to your brand and make consumers more aware of what you have to offer. 

4. Strengthen relationships with your customers. 

Through email marketing, you can deliver more value to your customers: advice, upcoming promotions, or information about how your products can help solve their pain points. This can substantially improve your relationship with them, which could ultimately lead to future purchases.

5. Improve your reach.

Often, you can use your email marketing to improve your reach. For example, when you work with a media partner, you gain access to their email lists as well as your own. 

6. Offer more personalized marketing. 

Ninety percent of US customers find personalized marketing very or somewhat appealing, and seventy-two percent of them only engage with personalized marketing. Through emails, you can create more highly-targeted, personalized content to appeal to your audience. 

7. Generate leads.

Eighty-nine percent of marketers prefer email as a lead generation strategy. It allows marketers to easily connect with consumers through a reliable channel. Through email, you can provide personalized information directly to interested consumers who have already chosen to connect with your brand. 

8. Remain top-of-mind. 

Even if consumers aren't immediately ready to make a purchase, they will remember the emails they opened. Staying top-of-mind means customers will be more likely to connect with your business when they're ready to make a purchase in your industry. 

9. Connect with past customers. 

Customers who have used your business in the past may need a reminder that they're ready to make a new purchase decision. Your emails can also help bring them back to your business for future purchases. 

10. Reach new customers. 

By working with a media partner, you can use email to reach a new audience of customers who may be interested in the products and services your business has to offer. 

11. Use a cost-effective form of marketing.

Email marketing continues to prove incredibly cost-effective. It offers many of the same advantages of direct mail ads, including access to numerous customers in one, without the costs of direct mail. Email marketing offers a quick, effective marketing strategy that doesn't take up a great deal of your time. 

12. Email marketing encourages the reader to take action. 

With an effective call-to-action, you can encourage the reader to make a decision in the moment. Your call-to-action lets readers know exactly what action you want them to take, whether that's making a specific purchase or visiting your website for further information. 

13. Reach a highly targeted group in an efficient way.

By using targeting appropriately, many marketers find that they can generate as much as three times the revenue from their emails. For many, that means substantially increased sales. Segmenting your email lists into highly specific target audiences will allow you to send out emails that fit the specific needs of that audience. 

If you have been putting off email marketing or failing to utilize it as part of your overall marketing plan, you may be missing out on numerous opportunities to increase the return on your advertising investment and increase your connection with your customers. Give it a try today to learn more about the benefits it can offer for your business. 

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Topics: Email Marketing