OTT or “Over-the-Top television” is a term that describes the delivery of TV content to viewers over the internet by using apps, devices, or smart TV’s. Popular platforms for viewing are YouTube, Netflix, Hulu, and more. This means that viewers can watch TV without being required to pay for a traditional cable or satellite subscription. Not only that, but OTT content is able to be consumed anywhere at any time.
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With Meredith Arizona, you get precise, actionable data that can be analyzed in real-time. We will track impressions, site visits, conversions, and more—all exact, no estimates or delayed data. By integrating full analytics, you will be able to measure impact and optimize your campaigns to accelerate ROI.
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Meredith Arizona is unlike other stations. Our data experts will target viewers based on their interests, geography, in-market status, and more. Your business will benefit from the proprietary data insights that we offer. If you incorporate CRM data, you will have the ability to reach viewers already in your sales funnel.
By utilizing OTT, you are able to reach anyone and everyone. Not only people on the 3TV and CBS 5 linear platforms but anyone who is streaming television. With online streaming becoming more popular, we can help you to stay ahead of the curve and utilize OTT to grow your business even more.
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